Human’s Attempt to Overrule God: The Debate Over Euthanasia Essay

Life. Did you have the unrestrained choice to choose when your life started? In the event that man didn’t have the ability to choose when life started, for what reason does man need to apply the option to end it? Life is one of the most significant things that people have. People are the most mind boggling everything being equal. A lot of time is spent bantering over start and consummation of life issues, for example, willful extermination. Willful extermination is a characterized as, a â€Å"gentle and simple death†, got from the Greek language (Keown 10). A â€Å"gentle and simple death† shows that demise would not work out easily, however by treatment or drug. For death to stop by treatment or medicine was not God’s aim for the end of human lives. To delineate, the Bible says, â€Å"Or do you not realize that your body is a sanctuary of the Holy Spirit inside you, whom you have from God? You are not your own, for you were purchased with a cost. So prai se God in your body.† (1 Cor. 6:19-20). The body is a sanctuary and it is a blessing from God. People were purchased with a cost for a significant reason. The discussion over willful extermination is a pervasive and squeezing issue in today’s society, and potentially one of the most well known. Killing is a theme that will isolate a room of individuals by convictions. Around three years back, 22 percent of the 18 individuals from the Humane Society board surrendered over the disputable issue of killing (Humane Society CEO Search Reignites Euthanasia Debate 2014). This is a discussed issue wherein many accept that an individual ought to reserve the option to settle on how they feel (EUTHANASIA Will Be Debated at an Event in Cheltenham This Week 2014). Willful extermination is an intensely discussed theme that is profoundly separated in light of individual conviction or religion. This is a continuous good and moral overall discussion, is the w... ...g Death; Assisted Suicide. The Economist 20 Oct. 2012: 18(US). Worldwide Issues in Context. Web. 30 Apr. 2014. Ernst, Cheryl, and Maureen Mennie. Palliative Preference. Maclean's 24 Mar. 2014: 6. Worldwide Issues in Context. Web. 24 Apr. 2014. Killing Will Be Debated at an Event in Cheltenham This Week. Gloucestershire Echo [Gloucestershire, England] 5 May 2014: 17. Wellbeing Reference Center Academic. Web. 5 May 2014. Compassionate Society CEO Search Reignites Euthanasia Debate. Crain's Detroit Business 10 Mar. 2014: 0001. General OneFile. Web. 24 Apr. 2014. Keown, John. 1-'Deliberate Euthanasia' Euthanasia, Ethics, and Public Policy: An Argument against Legalization. Cambridge, UK: Cambridge UP, 2002. 10. Print. Keown, John. The Value of Human Life. Euthanasia, Ethics, and Public Policy: An Argument against Legalization. Cambridge, UK: Cambridge UP, 2002. 39. Print. Human’s Attempt to Overrule God: The Debate Over Euthanasia Essay Life. Did you have the unrestrained choice to choose when your life started? In the event that man didn’t have the ability to choose when life started, for what reason does man need to apply the option to end it? Life is one of the most significant things that people have. People are the most mind boggling everything being equal. A lot of time is spent bantering over start and consummation of life issues, for example, willful extermination. Willful extermination is a characterized as, a â€Å"gentle and simple death†, got from the Greek language (Keown 10). A â€Å"gentle and simple death† shows that passing would not fall into place easily, yet by treatment or drug. For death to stop by treatment or drug was not God’s goal for the end of human lives. To show, the Bible says, â€Å"Or do you not realize that your body is a sanctuary of the Holy Spirit inside you, whom you have from God? You are not your own, for you were purchased with a cost. So laud God in your body.† (1 Cor. 6:19-20). The body is a sanctuary and it is a blessing from God. People were purchased with a cost for a significant reason. The discussion over killing is a pervasive and squeezing issue in today’s society, and potentially one of the most well known. Killing is a point that will isolate a room of individuals by convictions. Around three years back, 22 percent of the 18 individuals from the Humane Society board surrendered over the disputable issue of willful extermination (Humane Society CEO Search Reignites Euthanasia Debate 2014). This is a discussed issue where many accept that an individual ought to reserve the option to choose how they feel (EUTHANASIA Will Be Debated at an Event in Cheltenham This Week 2014). Killing is a vigorously discussed theme that is profoundly partitioned in view of individual conviction or religion. This is a progressing good and moral overall discussion, is the w... ...g Death; Assisted Suicide. The Economist 20 Oct. 2012: 18(US). Worldwide Issues in Context. Web. 30 Apr. 2014. Ernst, Cheryl, and Maureen Mennie. Palliative Preference. Maclean's 24 Mar. 2014: 6. Worldwide Issues in Context. Web. 24 Apr. 2014. Killing Will Be Debated at an Event in Cheltenham This Week. Gloucestershire Echo [Gloucestershire, England] 5 May 2014: 17. Wellbeing Reference Center Academic. Web. 5 May 2014. Others conscious Society CEO Search Reignites Euthanasia Debate. Crain's Detroit Business 10 Mar. 2014: 0001. General OneFile. Web. 24 Apr. 2014. Keown, John. 1-'Deliberate Euthanasia' Euthanasia, Ethics, and Public Policy: An Argument against Legalization. Cambridge, UK: Cambridge UP, 2002. 10. Print. Keown, John. The Value of Human Life. Euthanasia, Ethics, and Public Policy: An Argument against Legalization. Cambridge, UK: Cambridge UP, 2002. 39. Print.

Canadian Economy and Monetary Policy Effectiveness

Question: Talk about the Canadian Economy and Monetary Policy Effectiveness. Answer: Presentation The paper means to concentrate in detail the economy of Canada. The paper will take a gander at the different parts of national bank working in the nation; financial circumstance in the nation. The monetary situation of the nation should be glanced related to the national bank and its measures. The national bank of forceful economies by and large front burdens loan fee slices to fuel financial development. Anyway we will examine this angles corresponding to the Canadian economy. We will all talk about perspectives on ongoing remarks by Mr. Morrison (Australian Chief Treasurer) and perceive how and if fits the Canadian economy combination. The paper additionally expects to take a gander at how national banks and its central estimates which is the money related arrangement as a device getting less successful. Some ongoing significant financial analyst have in the course of the most recent couple of years have remarked on how money related strategy as an instrument is getting extremely ineffectual. The other concern which has been sickly the business sectors has been the consequences of the presidential political race in United States. Markets were expecting that democrat up-and-comer will win the political decision and there will be no significant changes or position move in the economy of United States. Anyway the sudden success of Republican Candidate Donald Trump, has expanded vulnerability in the worldwide markets. Market members are jumpy over the surprising unforeseen development and capital flights has just begun towards place of refuge resources. The other concern which is line with the vulnerability, is the position of Federal Reserve in up and coming occasions. Will the Federal Reserve have the option to keep up the progression in the framework or the market members are in for an astonishment are a portion of the key inquiries which need answer sooner rather than later. Job of Central Bank in the economy The Central Bank of Canada is known by the regular name Bank of Canada. As some other Central Bank the center capacity of the bank is to keep up low degree of swelling in the economy. As a created country this is certainly not a significant test, the significant test for Bank of Canada lies in keeping up the development force in the economy nearby least degree of expansion. According to the sanction of Bank of Canada, it is characterized that four significant elements of the bank is to keep up appropriate money related position utilizing fiscal approach; making a free from any danger budgetary framework in the economy of Canada; structure and issue cash of the nation every once in a while according to the prerequisite of the country; lastly deal with the assets for the administration. Toward the day's end Central Bank of the nation is really a main financier to the legislature of the nation. It deals with the store for the benefit of the legislature and keep up money related steadine ss of the nation. Mr. Morrisons see on viability of financial strategy In one of the ongoing meeting with ABC TV, Mr. Morrison (Chief Australian Treasurer), demonstrated that it isn't workable for Reserve bank of Australia raised worry about the failure of the bank to lessen rate further in the economy. He additionally addressed whether the present day money related strategy instruments are successful enough to do what they are expected to. This conversation on fiscal arrangement and its adequacy has been doing adjusts after Wall road Journal distributed an article completing examination of financial approach and its current monetary effect. Market analysts comprehensively has addressed whether the financial arrangement stays a powerful measure any longer to reach to debilitated economy. An ongoing diary discharged by International Monetary Fund, questions and studies the effect of money related strategy. The examination features how money related strategy are presently getting ineffectual regardless of whether the Central Bank of the nation is front st acking the arrangement rates. The explanation located is the ultra-free fiscal strategy kept up for a really long time and furthermore the expansion effect of worldwide occasions over the world. These days no nation lives in seclusion and the opening up of economies has gotten development; however it likewise purchased in concerns identified with how economies and nearby markets arrive at when the going gets intense in the bigger economies. Nations like Britain, districts like Europe and Middle-East are still in delicate condition. The unreasonable utilization of Quantitative facilitating is likewise not improving the situation, anyway business analyst over the world accepts that QE is as yet a superior measure for Central Banks than financial approach. Conversation on adequacy of the fiscal strategy In its last financial strategy audit, Bank of Canada kept up the drawn out loan fee in the economy at percent. The relating bank rate remains in the economy at 0.75% and the store rate in the economy remained at 0.25%. This is a circumstance of a ultra-free financial arrangement which has been the represent the vast majority of the created country since the situations developed post 2008 downturn over the globe. According to Bank of Canada, it is normal that worldwide economy will pick up footing in second 50% of 2016 and early piece of 2017. It is accepted that strong utilization hypothesis and wave will take the energy in the economy forward. The Bank of Canada is of the view that they will keep on being pleasing financial approach conditions till the greater part of 2018. The financial estimates will likewise be in accordance with accommodative money related approach position. Anyway according to Mr. Morrison see, it is intriguing to perceive how successful such money related strategy position is under the current worldwide monetary situation. Worry on the development pace of the nation and lodging market inconveniences Ongoing macroeconomic information has proposed some measure of shortcoming in the economy. The Bank of Canada has bombed in foreseeing the pace of development in the nation. A similar reality has been recognized by Bank of Canada in its ongoing fiscal approach survey which was declared in October 2016. The principle reason credited for this lull or erratic development rate is the flimsy lodging market. The lodging market has been confronting tremendous lull in Canada and that has been one of the significant worry for the economy. The Government of the nation has taken string activities to expand dependability in the lodging fragment, anyway starting at now no significant improvement pointer has been noticeable. This is a circumstance of a ultra-free money related arrangement which has been the represent a large portion of the created country since the situations developed post 2008 downturn over the globe. According to Bank of Canada, it is normal that worldwide economy will pick up footing in second 50% of 2016 and early piece of 2017. It is accepted that strong utilization hypothesis and wave will take the force in the economy forward. The Bank of Canada is of the view that they will keep on being obliging financial approach conditions till the vast majority of 2018. The financial estimates will likewise be in accordance with accommodative money related strategy position. Major monetary pointers Ongoing macroeconomic information has proposed some measure of shortcoming in the economy. The Bank of Canada has flopped in anticipating the pace of development in the nation. A similar actuality has been recognized by Bank of Canada in its ongoing financial arrangement survey which was reported in October 2016. The principle reason credited for this lull or capricious development rate is the shaky lodging market. The lodging market has been confronting colossal stoppage in Canada and that has been one of the significant worry for the economy. The Government of the nation has taken string activities to build security in the lodging fragment, anyway starting at now no significant improvement pointer has been noticeable. The Bank of Canada is of the view that they will keep on being pleasing money related approach conditions till the greater part of 2018. The financial estimates will likewise be in accordance with accommodative money related approach position. According to gauges from Bank of Canada it is normal that genuine GDP of the nation will develop by 1.1% in 2016, trailed by 2% in both 2017 and 2018. The center swelling in the economy is right now remaining at 2% and it is relied upon to be close by that number for some time now. What are the assessments of development for the nation? According to World Bank report it is normal that economy of Canada will develop by 1% in 2016 and 1.8% in next two years. The lodging market has been confronting enormous stoppage in Canada and that has been one of the significant worry for the economy. The national Government of the nation has taken string activities to build steadiness in the lodging section, anyway starting at now no significant improvement marker has been noticeable. The Bank of Canada is of the view that they will keep on being pleasing financial approach conditions till a large portion of 2018. The financial estimates will likewise be in accordance with accommodative money related strategy position. According to gauges from Bank of Canada it is normal that genuine GDP of the nation will develop by 1.1% in 2016, trailed by 2% in both 2017 and 2018. The center swelling in the economy is presently remaining at 2% and it is relied upon to be close by that number for some time now. What are the worldwide issues which are harming the economy? There are numerous worldwide issues which are debilitated various economies of the world. At the one apocalypse it is the BREXIT which is keeping the speculators under control, and on the opposite end it is the questionable condition post the presidential political decision brings about United States. BREXIT is presently a known marvel, anyway whether the world will see a delicate BREXIT or hard BREXIT is feeble the world markets. The solidness has been harmed and advertises are unsteady. The world markets have received rewards of open economy framework for quite a long time, and the choice outcomes in United Kingdom has brought up issue whether the world is moving towards a circumstance when shut or semi open arrangement of economies again begin picking up footing. As of late the Italian submission results have added fuel to the discussion. A hard BREXIT and as far as anyone knows comparative response in various nations of Euro bunch has the ability to acquire destruction th

Summative Assessment Example

Summative Assessment Example Summative Assessment â€" Article Example > The goals of command and control in coping with major incidentsIn any disaster response system, the command and control system plays a crucial role in coordinating the efforts of rescue and relief personnel. No matter how brave and well equipped emergency response personnel are, they will not be able to focus their efforts effectively unless they receive appropriate, accurate, and timely information and instructions. An effective command and control system must accomplish several basic goals: Appropriate emergency-response personnel must be dispatched quickly to the right place with the right equipment. Responders must be given proper instructions and information. Because the information available changes as an emergency progresses, command and control personnel must be able to supply responders with updated information and orders whenever necessary. Civilians must be provided with accurate, consistent, and timely information in order to be able effectively to help themselves and those around them. This information should be made available on both a “push” and a “pull” basisâ€"that is, it should be broadcast (or “narrowcast”) to civilians who are likely to need it, and should also be available to those who request it, e.g. by calling emergency telephone numbers. Obviously, emergency-response personnel at the scene should provide civilians with the same information and advice as is available from centralized sources, differing only as necessary to conform to specific local conditions. Information from various sourcesâ€"news media, involved civilians, emergency-response personnel, and othersâ€"must be gathered, sorted, integrated, evaluated, and communicated quickly and rapidly. Personnel from various agencies must be able to work together effectively, based on shared information and consistent instructions. This requires that all emergency responders be able to communicate with the same command and control staff; ideally, responders from differen t agencies should be able to communicate directly with one another as well. Decisions must be made quickly and correctly, and implemented with no uncertainties regarding the chain of command. “Turf wars” must never be fought in the midst of a crisis; and all relevant agencies must be ready and willing to work under a predefined, unitary command structure for the duration of the crisis. Of course, even the best command and control system cannot solve all the problems presented by natural and human-made disasters; but a well-designed and implemented command and control system can ensure that the full strength of the emergency-response system is brought to bear in a timely and effective manner, so that the effects of disaster are mitigated to the maximum extent possible. Components of an effective command and control systemIn order to accomplish the goals outlined above, a command and control system must include a number of components, which can be grouped into several interlockin g categories: policies, personnel, equipment, and practice. (9/11 Commission Staff, pp. 4-6)Policies: In order for the emergency-response system to be ready to function at peak efficiency on minimal notice, policies must be formulated well in advance and effectively communicated to all relevant agencies and personnel. These policies must define how the system will respond to a crisis, so that only decisions specifically related to the unique details of a particular emergency remain to be made during the emergency itself:

The Role of U.S. Customs and Border Protection - 2503 Words

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Reversing Type 2 Diabetes Is It Possible Essay

Reversing Type 2 Diabetes - Is It Possible? By Paul D Kennedy | Submitted On March 16, 2014 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Paul D Kennedy In the long-term, diabetes causes very serious medical problems such as heart disease, stroke, kidney disease, nerve damage, neuropathy, glaucoma, cataracts and retinopathy, a weakened immune system, and digestive problems. Though these medical conditions develop slowly, eventually they can be devastating. Persons who let their diabetes get out of control risk going blind, experiencing a variety of infections, having a foot or leg amputated, requiring kidney dialysis or a transplant, or becoming incapacitated or dying from a stroke or heart attack, among a host of other serious outcomes. Thus taking steps to beat diabetes is critical. It s not that hard - so it can be done. Diabetes and your genes There is a persistent myth that diabetes is all about poor diets, unhealthy life-styles and obesity. While it may be true that most people who are diabetic are overweight, some thin people also get diabetes. And some people who have an unhealthy lifestyle manage to avoid the disease. Why so? 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Stem-Cells are cells that have the ability to divide and multiply and renew itself. †¢ Sources of Stem-Cells: 1- The first source is Bone Marrow. 2- The second source is Adipose Tissue (lipid cells). 3- The third source is The Blood. †¢ Stem cells types: 1- The first type of Stem Cells is Embryonic stem cells (ES cells) . 2- The second type of Stem Cells isRead MoreA Vegetarian Diet Is The Best Possible Diet For A Person Because It Prevents Diseases2224 Words   |  9 PagesA vegan diet is the best possible diet for a person because it prevents diseases. In Sarah Barns’ view, â€Å"Vegans and vegetarians typically have†¦ a lower risk of death from heart disease, and lower overall cancer rates. Science and research confirms that you don’t need meat to be healthy at all, in fact statistics point to quite the opposite† (â€Å"Live Longer, Boost Immunity, Slim Down: 10 Reasons Why You Should Go Vegan In 2015, Daily Express† par. 3). Basically, Sarah Barns is saying that having a vegan

What time you call this Free Essays

She returned a few seconds later, there was a little glimmer of satisfaction on her face. She paused in the centre of the’ hall, as though wondering what to do next. Then, suddenly, she turned and went across into her husband’s study. We will write a custom essay sample on What time you call this? or any similar topic only for you Order Now On the desk she found his address book, and after hunting through it for a while she picked up the phone and dialled a number. â€Å"Hello,† she said. â€Å"Listen – this is Nine East Sixty-second Street . . . Yes, that’s right. Could you send someone round as soon as possible, do you think? Yes, it seems to be stuck between the second, and third floors. At least, that’s where the indicator’s pointing . . . Right away? Oh, that’s very kind of you. You see, my legs aren’t any too good for walking up a lot of stairs. Thank you so much. Good-bye.† She replaced the receiver and sat there at her husband’s desk, patiently waiting for the man who would be coming soon to repair the lift. â€Å"What time do you call this?† she said The repairman replied, † well sorry for running late but my car broke down† â€Å"Oh well don’t worry but I will not be paying you full price† she declared He replied in a rudely manner â€Å"Okay madam, I’m really sorry, it wasn’t entirely my fault† She interrupted â€Å"Quick, quick!!! I’ll have to dust the house before my husband comes home, im tired as it is† The repairman started fixing the elevator, it was continuously playing up. the repair man said â€Å"this is too dangerous to be in use and someone should have been called out weeks ago other than that it should be working in any second now† She replied, â€Å"Oh thanks dear, I shall be paying you nineteen dollars† â€Å"Oh yes that will do† he said with a disappointed sigh. The repairman started fixing the elevator, he took out a few tools, a spanner, screw driver and a hand drill, he tried and tried to open the jammed elevator but it wouldn’t open, Mrs Foster saw this so she offered to help, † do you need help there mister?† â€Å"Well†, he said with a surprised face â€Å"mrs I haven’t got the right tools so ill have to come back tomorrow† â€Å"No you will not!!! I need it fixed now, so it will get fixed now also I have some tools under the sink in the kitchen† she declared Ill have a look, hopefully you have a crowbar, that’s all I need† he replied Fast, fast I don’t much have time,† she said. So the man got the crowbar, put one end in the gap and put all his weight in the other , Then a little gap emerged and a sudden stench infested the nose of the repairman. â€Å"Orrghh that bloody smells† he shouted â€Å"What, what is the matter?† She shouted Mrs foster then went towards the elevator and said â€Å"open up we’ll see what has made that ghastly smell if you be quick† Then man opened up the rest of the lift so they could see what in the lift. â€Å"Oh my little smooch, my cat, my cat its dead† she wailed â€Å"I better get a bag† he said with a confused face. He got a bag for the cat. Mrs foster was surprised and disappointed, and she showed a glimmer of dissatisfaction, the cry sounded rather unreal, not usual cry that her pet had got stuck in the lift and died but an obvious exaggerated cry. â€Å"Here’s nineteen dollars,† she said â€Å"Oh thanks, hopefully no problems should reoccur† he said So the man left the house, she was slightly upset. She got in the elevator and went up to her bedroom, she put down the suitcase and lied down on the luxurious bed that she had, it consists of a king bed, which had a crown looking thing at each corner of the bed. Half asleep she heard a creeping noise of footsteps; she thought it was nothing but her mind playing on her. The noise got closer and closer, but she was getting sleepier and sleepier. With her eyes slightly closed she could feel a shadow over her, She reluctantly opened her eyes and to her amazement it was Mr foster, â€Å"Its alright your safe with me, go back to sleep† he muttered While she was falling into deep asleep, he quietly went to the closet and opens the draw He took a sharp object and walked over to the bed was went towards Mrs foster, put his hand in a plastic bag then stabbed her in the neck. How to cite What time you call this?, Essays

Impact of Brand Image on Customer Purchasing Behaviour

Question: Describe about the Impact of Brand Image on Customer Purchasing Behaviour . Answer: Introduction The current chapter will focused on proposing the investigation of the impact of brand image on the customer purchasing behaviour. The chapter will be inclined to initiate the research work with a proper research questions as well as research objectives with the relevance of the topic. In addition to that, the chapter will provide a proper background of the study, relevance, justification as well as value of the research. The introduction will therefore immensely help the entire research project. In order to conduct the research Apple has been chosen for further evaluation. Background of the Study In the current business era of 21st century it has been observed that majority of the business entities extensively focus on enhancing their brand image. The current business market is highly competitive so the organizations need to attract the customers with various means. In this context the brand image has been proved to be the most influential form of obtaining customer attention as well as loyalty. According to the traditional sense, the brand image refers to the customers perception of any specific organization. The perception is generally formed by the customers on the basis of categorizing several attributes of any given organization. That is why the organizations attempt to highlight a positive set of business practices so as to impress the customer base (Sashi 2012). Background of the Company Apple is one of the most popular electronics as well as IT companies in the current business world. It has been formed in the year of 1976 with a starting business of computers, associated software and peripherals. Steve Jobs and Steve Wozniak were the founder of the company and had a great contribution behind the success of the company. However, in the year of 2001 the company took their entrance in the mobile industry by launching first iPhone. Currently, the company owns the market capital around the amount of $586 billion (Apple.au 2016). Figure 1: Logo of Apple (Source: Apple.au 2016) Relevance to business research In the contemporary business world the organizations faces a great problem regarding the ever-growing competition between several organizations. It has been observed throughout the market that there are various substitute products available of various prices. Therefore, the organizations have perceived a growing need of developing a positive customer perception where their organization is concerned. In order to identify the most appropriate approach of brand image the organizations need to evaluate the factors those highly influence the purchasing behaviour of the customer. Therefore, considering all the facts it can be concluded that the current business research is highly relevant. Justification of the topic In the current competitive market it has successfully attained that the growths of the organizations are highly depended on the customers positive perception regarding the companies business activities. At the same time, customers purchasing style is highly influenced by several factors. Therefore, the investigation on those factors will eventually disclose the working of customer perception. This investigation will be highly crucial for the business growth. Henceforth, the topic is immensely justified regarding the current market scenario. Value of the research The research will be highly helpful for the business units in respect to gaining the necessary understanding on the exact nature of customer perception. The organizations will be benefitted by the research proposal as they can set their business activities according to the research findings. The proper visual on the impact of brand image on the customer purchasing behaviour will also be useful for the future researchers as they can understand the research topic with a greater clarity (Bryman and Bell 2015). Research Questions and Research Objectives Research Questions The research questions are highly influential for paving the pathway of the research work. The research questions are mentioned below What are the aspects of brand image? What are the drivers of customer purchasing behaviour? How does the brand image influence purchasing behaviour of customers? What are the possible ways to enhance the brand image? Research Objectives The research objectives are highly influential for guiding the research with a proper framework and motivation. These objectives are mentioned below To investigate the aspects of brand image To find out the drivers of customer purchasing behaviour To point out the influence of brand image on customer purchasing behaviour To recommend the ways to enhance the brand image Literature Review Brand image A brands image is an intangible, perceived, and qualitative summation of customers combined intellectual and salient values of a brand that has been derived, formulated and experienced by the customers that are associated with the brand. Brand image can be understood as general impression and attitude held by customers about the brand (Aaker 2012). Therefore, brand image is the views held by customers about the brand. It is dependent on unique set of benefits that the brand provides and its overall impression in the minds of the customers. Construction and maintenance of positive brand image is one of the crucial prerequisite of brand management. Development of favourable brand image is dependent on functional, symbolic, or experimental elements of the companys products and services. In short, it can be said that brand image is the customers perception about the products and services that the brand offers (Kapferer 2012). Every successful company takes great caution while positioning its products and services to the target customers as the products and services offered by a company helps in development of brand image. In addition, various marketing and promotional activities undertaken by a company also helps in development of brand image. Brand image is like an identity or character of the brand among the customers and have direct relation with the customer buying behaviour. Brand image is not just a mental image of the brand but also the emotional association of customers with the brand. Therefore, it is important to develop strategies that help in creation of positive image of the brand and an ideal brand image can be one that truly reflects brands (companys) vision and mission (Wu 2013). Brand image is further consists of many elements that helps in creation of brand image such as unique logo design that reflects organizations core value, tagline and slogan that briefly describes organizations offerings, and other supporting brand identifies that helps in creation of desired brand image. It is important to understand that brand image is not created but automatically formed; however, an organization can adopt some strategies to direct the formation of desired brand image in the minds of the customers (Bonk 2015). Customer buying behaviour Customer behaviour consists of a set of activities in which customers possess, consume and dispose products and services. Customer buying behaviour is stage prior to the purchasing decisions in the purchase decision process. In this stage customers perception and attitude plays an important in determining the actual purchase decision. Customers intention of buying a specific brand is determined by assessment of all available brands and customers perception of the competitors brand. While making a purchase decision customers access various criteria such as prices, features, quality, ease of use, past experience with the brand and overall brand image. Therefore, it can be said that brand image plays an important role in influencing customer buying behavior (Malik et al. 2013). Impact of brand image on customers purchasing intentions Brand image plays an important role in customer buying behaviour. As discussed, brand image is the overall impression of the brand in the minds of the customers that have derived from various sources. Promotional strategies adopted by a brand, business practices adopted by the company and customers experience with the brand all helps in development of brand image (Nebenzahl and Jaffe 2013). Customers tend to form various associations with the brand and these associations helps in development of brand image. The brand image is developed on the basis of subjective perceptions of the customers about the company and further determines customers buying behaviour or future association with the brand. Some examples of brand image can be Apple is associated with innovation and quality, Toyota is associated with reliability, and Volvo for its comport and safety. Similarly, every business organization aims at creating favourable brand image in the minds of the customers in order to increase r evenues and long-term sustained business operations (Aaker and Biel 2013). The importance of favourable brand image has assumed greater importance in the present context as customers have become more concerned about the products and services they consume. The underlying principle behind a brand image is that customers are not only buying a product but also the image associated with the brand. Therefore, is important for a company to project brand image that is positive, unique and value oriented. In order to develop a desired brand image the company can employ strategies like advertising, packaging, public relations and other promotional tools (Severi and Ling 2013). The brand image that a company projects or aims to achieve must be such that allows the brand to differentiate itself from competitors and create a competitive advantage for the company. The brand image is associated with symbolic, functional and other benefit attributes that helps the customers to make associations with the brand (Wu et al. 2015). Marketing professionals aims at enhancing the brand image by adopting various marketing strategies to influence customers perception and attitude about the brand in order to stimulate consumers purchasing behaviour of the brand, thereby increasing sales, market share and brand equity. Positive brand image can be established by connecting unique and strong brand association with the customers memories about the brand through marketing campaigns. Customers perception about a brand is formed from five important considerations; first is the functionality of the brand, second, the social image associated with owning the brand, third is customers recognition and emotional attachment with the brand, fourth, the relation between brand value and functionality, and, fifth is the customers trust in the brand (Cheung et al. 2014). Brand image and loyalty With the proliferation of brands in the market, customers make their purchase decision based on brand image rather than on products itself. Moreover, when brand image of a product is consistent with consumers concept of self, customers are more likely to purchase such brands products. Brand image has a significant impact on customer satisfaction and brand loyalty. A positive brand image creates exclusive association of customers with the brand and increases brand loyalty. Gap in study The pervious researches have focussed more on customers emotional associations with the brand in evaluating the brand image, however, as discussed brand image is dependent on many elements such as utility of the product, marketing activities undertaken by companies to enhance brand image, and overall personality of the brand. Therefore, future studies could explore relation between brand image and customer purchase decision in context of organizational strategies of operating in the market. Methodology The research methodology is deeply focused on the selection of appropriate methods for conducting the research. The proper methodology will be highly effective for effective outcome of the research work. Research Design The research designs are the main part of methodologies which will select the proper hypothetical approach of the research work (Zikmund et al. 2013). Research Philosophies There are various different philosophies which are used in the research sector. These research philosophies are Realism, Interpretivism, Pragmatism as well as Post-positivism. Figure 2: Types of Research Philosophy (Source: Blumberg et al. 2014). The research work will be adhered with the post positivism research philosophy. The post positivism attempts to finding out the underlying truth of the research issues. This particular research philosophy is highly depended on the structured method. Moreover, it relies on the logical deduction of the research issue. Therefore, the post positivism research philosophy will be most beneficial for actual impact of brand image on customer purchasing behaviour (Blumberg et al. 2014). Research Approach There are two basic research approaches which are the pillar of any kind of research work. These research approaches are deductive approach and inductive research approach. Figure 3: Types of Research Approach (Source: as created by author) On the one hand, the deductive research approach deals with testing research theories in order to find out its relevance with the current market scenario. On the other hand, the inductive research approach is mostly focused on exploring new theories on any given specific topic. As the current research work is not focused on generating new theories the deductive approach will most suitable for the study. Therefore, the respective research work will select the deductive approach (Hair 2015). Research Strategies There are various strategies which will be highly effective for conducting the research work. First of all the study will define the problem which will help to develop objectives and questions. Then the study will conduct an evaluated data collection program followed by a detailed as well as systematic data analysis and interpretation. Lastly, the study will conclude the outcomes through research conclusion (Eriksson and Kovalainen 2015). Research Choices The study will cater with a high range of graphs, diagrams, charts figures as well as tables which will be most influential for providing the detailed understanding on the current research topic. The information will be synthesized with a five paragraph essay (Wilson 2014). Time Horizon The study will be conducted within 6 months of time limit. The research work will be conducted from 10:00 a.m. to 6.00 p.m. Monday to Friday in every week. The research work will be able to complete the study within this prearranged time duration. Data Collection There are two different kinds of data those are used in the research work. These data are primary data and secondary data. Primary data refers to the fresh data collected from a selected sample. On the other hand, the secondary data refers to the existing data which are collected from various published literature such as books, journal articles as well as newspapers. Both of the data can be classified in two different parts according to the focus of data collection which are quantitative and qualitative (Creswell 2013). Figure 4: Types of Data Collection (Source: Creswell 2013). The research work will collect both primary data as it will immensely help to understand the contemporary perception of the customer. Both of the quantitative as well as qualitative approach will be selected for the data collection. This way the study will gain a detailed understanding on the research findings. The study will conduct survey on 85 customers chosen by probability sampling technique for collecting the quantitative data. Furthermore, the study will conduct interview session on 5 managers of apple chosen by non-probability sampling techniques for obtaining the qualitative data (Saunders and Lewis 2014). Research Ethics Every research work must be conducted with several vital ethical considerations which helps the study to maintain a clear image. The current research work will comply with the Data Protection Act, 1998; that prohibits the breach of sensitive data. Moreover, every participant will be treated with proper respect. The research will not involve any individual without their consent (Deterding et al. 2015). Timescale 1st week (2nd-4th) week (5th-7th) week (8th-10th) week (11th -16th) week (17th -20th)week (21st-23rd) week 24th week 25th week 26th Week Introducing the research issue Review of the Literature Methodology of the Research Data Collection Designs and Techniques Collection of Data Analysis of the Data Conclusion of the entire reserach and Recommendations Proof- Reading Submitting the Draft to Supervisor Printing, Binding as well as Submission (Source: as created by author) Resources The research will be conducted with a reasonable amount of fund. The budget of the research will consider various different research activities. Excel and MS project will be used for the analysis of data. References Aaker, D.A. and Biel, A., 2013.Brand equity advertising: advertising's role in building strong brands. Psychology Press. Aaker, D.A., 2012.Building strong brands. Simon and Schuster. Apple (Australia). (2016). Apple. [online] Available at: https://www.apple.com/au/ [Accessed 19 Jun. 2016]. Blumberg, B.F., Cooper, D.R. and Schindler, P.S., 2014.Business research methods. McGraw-hill education. Bonk, C., 2015. The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Cheung, C.M., Xiao, B.S. and Liu, I.L., 2014. Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions.Decision Support Systems,65, pp.50-58. Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Deterding, S., Canossa, A., Harteveld, C., Cooper, S., Nacke, L.E. and Whitson, J.R., 2015, April. Gamifying Research: Strategies, Opportunities, Challenges, Ethics. InProceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems(pp. 2421-2424). ACM. Eriksson, P. and Kovalainen, A., 2015.Qualitative Methods in Business Research: A Practical Guide to Social Research. Sage. Hair, J.F., 2015.Essentials of business research methods. ME Sharpe. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. Nebenzahl, I.D. and Jaffe, E.D., 2013. Measuring the joint effect of brand and country image in consumer evaluation of global products.Journal of Marketing Practice: Applied Marketing Science. Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Saunders, M.N. and Lewis, P., 2014.Doing research in business and management: An essential guide to planning your project. Pearson Higher Ed. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), p.125. Wilson, J., 2014.Essentials of business research: A guide to doing your research project. Sage. Wu, C.L., 2013. The Research of Brand Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty-Example of Starbucks Coffee. Wu, J., Huang, L., Zhao, J.L. and Hua, Z., 2015. The deeper, the better? Effect of online brand community activity on customer purchase frequency.Information Management,52(7), pp.813-823. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.